Google+ Local, which used to be called Google Places, is a free online platform provided by Google for all types and sizes of businesses. Its two primary functions include helping businesses increase their online visibility and helping consumers find, connect, and engage with local businesses.
If you are a financial advisor or financial planner, you should have your own listing.
As the name implies, Google+ Local pages list businesses that provide services to consumers in their local area. When a consumer inputs keywords such as financial advisor, financial planner or investment manager, Google assumes the search has local intent so it displays three listings of local businesses who fit the keyword descriptions the consumers are searching for (see below).
In addition to the three listings, there is also a link that consumers can click on to view additional listings.
So what do you get with your listing?
There are several reasons why you should get your RIA listed: