Jack Waymire spent more than 20 years in the financial service industry. He is the author of "Who’s Watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor" and co-author of "5 Steps for Selecting the Best Financial Advisor. How the Internet has changed the game for investors and advisors". Jack is an Inbound Marketing Specialist at Paladin a digital marketing agency for firms in the financial service industry.