--- title: Paladin Digital Marketing Blog for RIAs and IARs | Debbie Freeman (5) description: Debbie has spent the past 20 years at Paladin, providing digital marketing services to financial advisor firms and professionals. Prior to co-founding Paladin in 2003, Debbie worked for SunGard Wealth Management, managed eCommerce services for Wells Fargo, and was the First Vice President of a $50 billion bank. Debbie is one of the senior professionals at Paladin who helps financial advisors use digital marketing to accelerate the growth of their firms. (5) --- [![PDLogo](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/headelogo.svg "PDLogo")](https://paladindigitalmarketing.com/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [Our Team](https://paladindigitalmarketing.com/our-team/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [Advantage](https://paladindigitalmarketing.com/advantage/) - [Pro Services](https://paladindigitalmarketing.com/pro-services/) - [Pricing](https://paladindigitalmarketing.com/pricing/) - [Why Paladin](https://paladindigitalmarketing.com/why-paladin/) - [Resources](https://paladindigitalmarketing.com/resources/) - [Blog](https://blog.paladindigitalmarketing.com/) - [eBooks](https://paladindigitalmarketing.com/ebooks/) - [Videos](https://paladindigitalmarketing.com/videos/) - [Guides for Financial Advisors](https://paladindigitalmarketing.com/guides-for-financial-advisors/) [Let’s Talk](https://info.paladindigitalmarketing.com/contact-us) [![PDLogo](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/headelogo.svg "PDLogo")](https://paladindigitalmarketing.com/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [Our Team](https://paladindigitalmarketing.com/our-team/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [Advantage](https://paladindigitalmarketing.com/advantage/) - [Pro Services](https://paladindigitalmarketing.com/pro-services/) - [Pricing](https://paladindigitalmarketing.com/pricing/) - [Why Paladin](https://paladindigitalmarketing.com/why-paladin/) - [Resources](https://paladindigitalmarketing.com/resources/) - [Blog](https://blog.paladindigitalmarketing.com/) - [eBooks](https://paladindigitalmarketing.com/ebooks/) - [Videos](https://paladindigitalmarketing.com/videos/) - [Guides for Financial Advisors](https://paladindigitalmarketing.com/guides-for-financial-advisors/) [Let’s Talk](https://info.paladindigitalmarketing.com/contact-us) - [About Us](https://paladindigitalmarketing.com/about-us/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [Our Team](https://paladindigitalmarketing.com/our-team/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [Advantage](https://paladindigitalmarketing.com/advantage/) - [Pro Services](https://paladindigitalmarketing.com/pro-services/) - [Pricing](https://paladindigitalmarketing.com/pricing/) - [Why Paladin](https://paladindigitalmarketing.com/why-paladin/) - [Resources](https://paladindigitalmarketing.com/resources/) - [Blog](https://blog.paladindigitalmarketing.com/) - [eBooks](https://paladindigitalmarketing.com/ebooks/) - [Videos](https://paladindigitalmarketing.com/videos/) - [Guides for Financial Advisors](https://paladindigitalmarketing.com/guides-for-financial-advisors/) [![PDLogo](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/headelogo.svg "PDLogo")](https://paladindigitalmarketing.com/) ![Debbie Freeman](https://blog.paladindigitalmarketing.com/hs-fs/hubfs/Debbie.png?width=200&name=Debbie.png) # Debbie Freeman Debbie has spent the past 20 years at Paladin, providing digital marketing services to financial advisor firms and professionals. Prior to co-founding Paladin in 2003, Debbie worked for SunGard Wealth Management, managed eCommerce services for Wells Fargo, and was the First Vice President of a $50 billion bank. Debbie is one of the senior professionals at Paladin who helps financial advisors use digital marketing to accelerate the growth of their firms. [Follow me on my website](https://www.paladindigitalmarketing.com/) [Follow me on Facebook](https://www.facebook.com/PaladinDigitalMarketing/?fref=ts) [Follow me on Twitter](https://twitter.com/PaladinDM) ## [The Right Digital Marketing Tech Stack For Financial Advisors](https://blog.paladindigitalmarketing.com/the-right-digital-marketing-tech-stack-for-financial-advisors) While it might sound intimidating, a “tech stack” is another way of describing all the software,... [Read More](https://blog.paladindigitalmarketing.com/the-right-digital-marketing-tech-stack-for-financial-advisors) ## [Trends to Jump-Start Your 2024 Financial Advisor Marketing](https://blog.paladindigitalmarketing.com/trends-to-jump-start-your-2024-financial-advisor-marketing) As 2023 comes to a close, it’s time to look ahead to 2024, and what that means for your financial... [Read More](https://blog.paladindigitalmarketing.com/trends-to-jump-start-your-2024-financial-advisor-marketing) ## [Is Hubspot the Best CRM for Financial Advisors?](https://blog.paladindigitalmarketing.com/is-hubspot-the-best-crm-for-financial-advisors) If you’re currently wearing multiple hats at your financial advisory firm, chances are that digital... [Read More](https://blog.paladindigitalmarketing.com/is-hubspot-the-best-crm-for-financial-advisors) ## [Google Ads Tips for Financial Advisors](https://blog.paladindigitalmarketing.com/google-ads-tips-for-financial-advisors) Much more than just a search engine, Google’s digital platforms dominate the digital space. This... [Read More](https://blog.paladindigitalmarketing.com/google-ads-tips-for-financial-advisors) ## [The Ultimate Guide to Creating a Financial Advisor Youtube Channel](https://blog.paladindigitalmarketing.com/the-ultimate-guide-to-creating-a-financial-advisor-youtube-channel) Establishing a digital footprint for your financial advisory firm becomes crucial as more investors... [Read More](https://blog.paladindigitalmarketing.com/the-ultimate-guide-to-creating-a-financial-advisor-youtube-channel) ## [5 Best Brand Positioning Tips for Your Financial Advisory Firm](https://blog.paladindigitalmarketing.com/5-best-brand-positioning-tips-for-your-financial-advisory-firm) Pop Quiz: Think of a soft drink brand. What’s the first one that came to mind? Chances are, it was... [Read More](https://blog.paladindigitalmarketing.com/5-best-brand-positioning-tips-for-your-financial-advisory-firm) ## [The Client Buyer's Journey for Financial Advisors In 2023](https://blog.paladindigitalmarketing.com/the-client-buyers-journey-for-financial-advisors-in-2023) For financial advisor marketing, obtaining new clients and/or retaining your existing clients is a... [Read More](https://blog.paladindigitalmarketing.com/the-client-buyers-journey-for-financial-advisors-in-2023) ## [Influencer Marketing For Financial Advisors: 5 Ways To Get Started!](https://blog.paladindigitalmarketing.com/influencer-marketing-for-financial-advisors-5-ways-to-get-started) From sodas and sports drinks to makeup and credit cards, there is no shortage of celebrity-endorsed... [Read More](https://blog.paladindigitalmarketing.com/influencer-marketing-for-financial-advisors-5-ways-to-get-started) ## [The Importance of Personalization and Localization for Your Financial Advisor Marketing](https://blog.paladindigitalmarketing.com/the-importance-of-personalization-and-localization-for-your-financial-advisor-marketing) It’s no longer enough to produce quality financial advisor content to realize digital marketing... [Read More](https://blog.paladindigitalmarketing.com/the-importance-of-personalization-and-localization-for-your-financial-advisor-marketing) [![Paladin Digital Marketing](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/logo-white.svg "Paladin Digital Marketing")](https://paladindigitalmarketing.com/) Since 2003, Paladin Digital Marketing has specialized exclusively in digital marketing for financial advisors, helping independent RIAs and IARs attract and convert more investors online. As a full-service digital marketing agency for RIAs, we build AI websites for financial advisors that combine powerful technology with compliance-friendly design. Our services include SEO, content creation, lead funnels, email marketing, video production, and social media, all built to help financial advisors grow through smarter, data-driven marketing. ##### PALADIN DIGITAL MARKETING #### Ready to get started? 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