--- title: Paladin Digital Marketing Blog for RIAs and IARs | Debbie Freeman (3) description: Debbie has spent the past 20 years at Paladin, providing digital marketing services to financial advisor firms and professionals. Prior to co-founding Paladin in 2003, Debbie worked for SunGard Wealth Management, managed eCommerce services for Wells Fargo, and was the First Vice President of a $50 billion bank. Debbie is one of the senior professionals at Paladin who helps financial advisors use digital marketing to accelerate the growth of their firms. (3) --- [![PDLogo](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/headelogo.svg "PDLogo")](https://paladindigitalmarketing.com/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [Our Team](https://paladindigitalmarketing.com/our-team/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [Advantage](https://paladindigitalmarketing.com/advantage/) - [Pro Services](https://paladindigitalmarketing.com/pro-services/) - [Pricing](https://paladindigitalmarketing.com/pricing/) - [Why Paladin](https://paladindigitalmarketing.com/why-paladin/) - [Resources](https://paladindigitalmarketing.com/resources/) - [Blog](https://blog.paladindigitalmarketing.com/) - [eBooks](https://paladindigitalmarketing.com/ebooks/) - [Videos](https://paladindigitalmarketing.com/videos/) - [Guides for Financial Advisors](https://paladindigitalmarketing.com/guides-for-financial-advisors/) [Let’s Talk](https://info.paladindigitalmarketing.com/contact-us) [![PDLogo](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/headelogo.svg "PDLogo")](https://paladindigitalmarketing.com/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [Our Team](https://paladindigitalmarketing.com/our-team/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [Advantage](https://paladindigitalmarketing.com/advantage/) - [Pro Services](https://paladindigitalmarketing.com/pro-services/) - [Pricing](https://paladindigitalmarketing.com/pricing/) - [Why Paladin](https://paladindigitalmarketing.com/why-paladin/) - [Resources](https://paladindigitalmarketing.com/resources/) - [Blog](https://blog.paladindigitalmarketing.com/) - [eBooks](https://paladindigitalmarketing.com/ebooks/) - [Videos](https://paladindigitalmarketing.com/videos/) - [Guides for Financial Advisors](https://paladindigitalmarketing.com/guides-for-financial-advisors/) [Let’s Talk](https://info.paladindigitalmarketing.com/contact-us) - [About Us](https://paladindigitalmarketing.com/about-us/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [Our Team](https://paladindigitalmarketing.com/our-team/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [Advantage](https://paladindigitalmarketing.com/advantage/) - [Pro Services](https://paladindigitalmarketing.com/pro-services/) - [Pricing](https://paladindigitalmarketing.com/pricing/) - [Why Paladin](https://paladindigitalmarketing.com/why-paladin/) - [Resources](https://paladindigitalmarketing.com/resources/) - [Blog](https://blog.paladindigitalmarketing.com/) - [eBooks](https://paladindigitalmarketing.com/ebooks/) - [Videos](https://paladindigitalmarketing.com/videos/) - [Guides for Financial Advisors](https://paladindigitalmarketing.com/guides-for-financial-advisors/) [![PDLogo](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/headelogo.svg "PDLogo")](https://paladindigitalmarketing.com/) ![Debbie Freeman](https://blog.paladindigitalmarketing.com/hs-fs/hubfs/Debbie.png?width=200&name=Debbie.png) # Debbie Freeman Debbie has spent the past 20 years at Paladin, providing digital marketing services to financial advisor firms and professionals. Prior to co-founding Paladin in 2003, Debbie worked for SunGard Wealth Management, managed eCommerce services for Wells Fargo, and was the First Vice President of a $50 billion bank. Debbie is one of the senior professionals at Paladin who helps financial advisors use digital marketing to accelerate the growth of their firms. [Follow me on my website](https://www.paladindigitalmarketing.com/) [Follow me on Facebook](https://www.facebook.com/PaladinDigitalMarketing/?fref=ts) [Follow me on Twitter](https://twitter.com/PaladinDM) ## [5 SEO Strategies to Boost Financial Advisor Website Visibility](https://blog.paladindigitalmarketing.com/5-seo-strategies-to-boost-financial-advisor-website-visibility) While SEO (Search Engine Optimization) may have seemed like a marketing buzzword in its early days,... [Read More](https://blog.paladindigitalmarketing.com/5-seo-strategies-to-boost-financial-advisor-website-visibility) ## [SEO and AI Trends in Financial Advisor Digital Marketing](https://blog.paladindigitalmarketing.com/seo-and-ai-trends-in-financial-advisor-digital-marketing) While AI has become a widely recognized buzzword in recent years, the concept of artificial... [Read More](https://blog.paladindigitalmarketing.com/seo-and-ai-trends-in-financial-advisor-digital-marketing) ## [Top LinkedIn Marketing Tips for Financial Advisors](https://blog.paladindigitalmarketing.com/top-linkedin-marketing-tips-for-financial-advisors) With more than 1 billion worldwide users, LinkedIn is one of the most well-known social platforms... [Read More](https://blog.paladindigitalmarketing.com/top-linkedin-marketing-tips-for-financial-advisors) ## [6 Reasons Why Your Financial Advisor Website’s Homepage is Important](https://blog.paladindigitalmarketing.com/6-reasons-why-your-financial-advisor-websites-homepage-is-important) When was the last time you thought about your financial advisor website’s homepage? If your answer... [Read More](https://blog.paladindigitalmarketing.com/6-reasons-why-your-financial-advisor-websites-homepage-is-important) ## [Google SGE and Your Financial Advisor Website](https://blog.paladindigitalmarketing.com/google-sge-and-your-financial-advisor-website) While futuristic movies and books have painted a rather scary picture of what AI means for our... [Read More](https://blog.paladindigitalmarketing.com/google-sge-and-your-financial-advisor-website) ## [Keyword Stemming and Your Financial Advisor Website Content](https://blog.paladindigitalmarketing.com/keyword-stemming-and-your-financial-advisor-website-content) Google is constantly looking for ways to improve the user experience for web searches. That means... [Read More](https://blog.paladindigitalmarketing.com/keyword-stemming-and-your-financial-advisor-website-content) ## [How Are Your Financial Advisor Website Core Web Vitals Doing?](https://blog.paladindigitalmarketing.com/how-are-your-financial-advisor-website-core-web-vitals-doing) As the most widely used search engine on the planet, and owner of many other digital properties... [Read More](https://blog.paladindigitalmarketing.com/how-are-your-financial-advisor-website-core-web-vitals-doing) ## [6 Steps Financial Advisors Can Take to Remove Fake Google Reviews](https://blog.paladindigitalmarketing.com/6-steps-financial-advisors-can-take-to-remove-fake-google-reviews) Reputation is vital to any business. But for financial advisors, reputations that produce trust are... [Read More](https://blog.paladindigitalmarketing.com/6-steps-financial-advisors-can-take-to-remove-fake-google-reviews) ## [How to Create an Ad Campaign for Your Financial Advisory Firm](https://blog.paladindigitalmarketing.com/how-to-create-an-ad-campaign-for-your-financial-advisory-firm) Traditional advertising has been an important marketing strategy for large financial advisors - at... [Read More](https://blog.paladindigitalmarketing.com/how-to-create-an-ad-campaign-for-your-financial-advisory-firm) [![Paladin Digital Marketing](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/logo-white.svg "Paladin Digital Marketing")](https://paladindigitalmarketing.com/) Since 2003, Paladin Digital Marketing has specialized exclusively in digital marketing for financial advisors, helping independent RIAs and IARs attract and convert more investors online. As a full-service digital marketing agency for RIAs, we build AI websites for financial advisors that combine powerful technology with compliance-friendly design. Our services include SEO, content creation, lead funnels, email marketing, video production, and social media, all built to help financial advisors grow through smarter, data-driven marketing. ##### PALADIN DIGITAL MARKETING #### Ready to get started? 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