--- title: Paladin Digital Marketing Blog for RIAs and IARs | Debbie Freeman (2) description: Debbie has spent the past 20 years at Paladin, providing digital marketing services to financial advisor firms and professionals. Prior to co-founding Paladin in 2003, Debbie worked for SunGard Wealth Management, managed eCommerce services for Wells Fargo, and was the First Vice President of a $50 billion bank. Debbie is one of the senior professionals at Paladin who helps financial advisors use digital marketing to accelerate the growth of their firms. (2) --- [![PDLogo](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/headelogo.svg "PDLogo")](https://paladindigitalmarketing.com/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [Our Team](https://paladindigitalmarketing.com/our-team/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [Advantage](https://paladindigitalmarketing.com/advantage/) - [Pro Services](https://paladindigitalmarketing.com/pro-services/) - [Pricing](https://paladindigitalmarketing.com/pricing/) - [Why Paladin](https://paladindigitalmarketing.com/why-paladin/) - [Resources](https://paladindigitalmarketing.com/resources/) - [Blog](https://blog.paladindigitalmarketing.com/) - [eBooks](https://paladindigitalmarketing.com/ebooks/) - [Videos](https://paladindigitalmarketing.com/videos/) - [Guides for Financial Advisors](https://paladindigitalmarketing.com/guides-for-financial-advisors/) [Let’s Talk](https://info.paladindigitalmarketing.com/contact-us) [![PDLogo](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/headelogo.svg "PDLogo")](https://paladindigitalmarketing.com/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [Our Team](https://paladindigitalmarketing.com/our-team/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [Advantage](https://paladindigitalmarketing.com/advantage/) - [Pro Services](https://paladindigitalmarketing.com/pro-services/) - [Pricing](https://paladindigitalmarketing.com/pricing/) - [Why Paladin](https://paladindigitalmarketing.com/why-paladin/) - [Resources](https://paladindigitalmarketing.com/resources/) - [Blog](https://blog.paladindigitalmarketing.com/) - [eBooks](https://paladindigitalmarketing.com/ebooks/) - [Videos](https://paladindigitalmarketing.com/videos/) - [Guides for Financial Advisors](https://paladindigitalmarketing.com/guides-for-financial-advisors/) [Let’s Talk](https://info.paladindigitalmarketing.com/contact-us) - [About Us](https://paladindigitalmarketing.com/about-us/) - [About Us](https://paladindigitalmarketing.com/about-us/) - [Our Team](https://paladindigitalmarketing.com/our-team/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [What We Do](https://paladindigitalmarketing.com/what-we-do/) - [Advantage](https://paladindigitalmarketing.com/advantage/) - [Pro Services](https://paladindigitalmarketing.com/pro-services/) - [Pricing](https://paladindigitalmarketing.com/pricing/) - [Why Paladin](https://paladindigitalmarketing.com/why-paladin/) - [Resources](https://paladindigitalmarketing.com/resources/) - [Blog](https://blog.paladindigitalmarketing.com/) - [eBooks](https://paladindigitalmarketing.com/ebooks/) - [Videos](https://paladindigitalmarketing.com/videos/) - [Guides for Financial Advisors](https://paladindigitalmarketing.com/guides-for-financial-advisors/) [![PDLogo](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/headelogo.svg "PDLogo")](https://paladindigitalmarketing.com/) ![Debbie Freeman](https://blog.paladindigitalmarketing.com/hs-fs/hubfs/Debbie.png?width=200&name=Debbie.png) # Debbie Freeman Debbie has spent the past 20 years at Paladin, providing digital marketing services to financial advisor firms and professionals. Prior to co-founding Paladin in 2003, Debbie worked for SunGard Wealth Management, managed eCommerce services for Wells Fargo, and was the First Vice President of a $50 billion bank. Debbie is one of the senior professionals at Paladin who helps financial advisors use digital marketing to accelerate the growth of their firms. [Follow me on my website](https://www.paladindigitalmarketing.com/) [Follow me on Facebook](https://www.facebook.com/PaladinDigitalMarketing/?fref=ts) [Follow me on Twitter](https://twitter.com/PaladinDM) ## [GEO Strategies for Financial Advisor Websites](https://blog.paladindigitalmarketing.com/geo-strategies-for-financial-advisor-websites) SEO has evolved to the point where there is a new subtype of SEO (Search Engine Optimization) known... [Read More](https://blog.paladindigitalmarketing.com/geo-strategies-for-financial-advisor-websites) ## [Why Hyper-Personalize Your Financial Advisor Marketing Strategy?](https://blog.paladindigitalmarketing.com/why-hyper-personalize-your-financial-advisor-marketing-strategy) As more aspects of our daily lives involve digital—from banking to grocery shopping and even... [Read More](https://blog.paladindigitalmarketing.com/why-hyper-personalize-your-financial-advisor-marketing-strategy) ## [Mastering Content Marketing for Financial Advisors: Common Mistakes and Effective Strategies](https://blog.paladindigitalmarketing.com/mastering-content-marketing-for-financial-advisors-common-mistakes-and-effective-strategies) When it comes to your financial advisor marketing plan, there are several digital marketing... [Read More](https://blog.paladindigitalmarketing.com/mastering-content-marketing-for-financial-advisors-common-mistakes-and-effective-strategies) ## [Search Everywhere Optimization and Your Financial Advisor Marketing](https://blog.paladindigitalmarketing.com/search-everywhere-optimization-and-your-financial-advisor-marketing) Just when it seems that there couldn’t possibly be any more ways to optimize your financial advisor... [Read More](https://blog.paladindigitalmarketing.com/search-everywhere-optimization-and-your-financial-advisor-marketing) ## [3 Important Ways Niche Marketing Can Work for Financial Advisors](https://blog.paladindigitalmarketing.com/3-important-ways-niche-marketing-can-work-for-financial-advisors) With changes to search algorithms and more competition for online search views, it’s more important... [Read More](https://blog.paladindigitalmarketing.com/3-important-ways-niche-marketing-can-work-for-financial-advisors) ## [Zero Click Searches and Your Financial Advisor Website: What You Need to Know](https://blog.paladindigitalmarketing.com/zero-click-searches-and-your-financial-advisor-website-what-you-need-to-know) Clicks to your financial advisor website from organic search results have likely been an important... [Read More](https://blog.paladindigitalmarketing.com/zero-click-searches-and-your-financial-advisor-website-what-you-need-to-know) ## [Why Your Financial Advisor Website Doesn’t Rank Well (How to Fix It)](https://blog.paladindigitalmarketing.com/why-your-financial-advisor-website-doesnt-rank-well) For many financial industry firms, their financial advisor websites have grown and evolved from a... [Read More](https://blog.paladindigitalmarketing.com/why-your-financial-advisor-website-doesnt-rank-well) ## [The Importance of a Contact Us Page on a Financial Advisor Website](https://blog.paladindigitalmarketing.com/the-importance-of-a-contact-us-page-on-a-financial-advisor-website) With so many changes to how websites are designed and used over time, it can be easy to overlook... [Read More](https://blog.paladindigitalmarketing.com/the-importance-of-a-contact-us-page-on-a-financial-advisor-website) ## [Google Paid Ads + Financial Advisor Marketing: Is It Worth It?](https://blog.paladindigitalmarketing.com/google-paid-ads-financial-advisor-marketing-is-it-worth-it) For today’s modern financial advisors, there should be no doubts about the importance of having a... [Read More](https://blog.paladindigitalmarketing.com/google-paid-ads-financial-advisor-marketing-is-it-worth-it) [![Paladin Digital Marketing](https://blog.paladindigitalmarketing.com/hubfs/raw_assets/public/Paladin_Digital_Marketing_July2025/images/logo-white.svg "Paladin Digital Marketing")](https://paladindigitalmarketing.com/) Since 2003, Paladin Digital Marketing has specialized exclusively in digital marketing for financial advisors, helping independent RIAs and IARs attract and convert more investors online. As a full-service digital marketing agency for RIAs, we build AI websites for financial advisors that combine powerful technology with compliance-friendly design. Our services include SEO, content creation, lead funnels, email marketing, video production, and social media, all built to help financial advisors grow through smarter, data-driven marketing. ##### PALADIN DIGITAL MARKETING #### Ready to get started? 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