As a financial advisor, your time is filled helping with your client’s financial needs. Perhaps you don’t have time to write your own content for your website, blog, social media, newsletter or feel that writing is not one of your ‘gifts’. Should you hire a writer or service to help? If it means the difference between having good content or none, consider hiring. This is a short list to help you select your financial advisor writing service:
Because writing content related to your industry is important for your website, blog, social media, websites, and a client newsletter and other written communication, add it to your yearly advertising budget and goals. When people research you or your company, key words related to the financial services industry will help to position you as a top search. When you include new content on a regular schedule, your rankings are raised even higher.
One misconception is that once you have your website in place or have a few content pieces on your blog you’re done. The reality is that this has to be renewed at a minimum at least monthly. For best results, a weekly post should be scheduled. Finding the ‘write’ content partner will ensure your content marketing happens and is an effective form of communication between you and your clients and prospects.